Rethinking influencer marketing for effectiveness

There is no doubt that influencer marketing is here to stay but Mirum India’s Samiksha Saxena and Simran Arora say there are ways to make it an even more effective tool.

This article is part of a Spotlight series on how marketers can optimise influencer marketing strategies in India. Read more

The stay-at-home audience is increasing with consumers now spending 63% more time on social, which means they are getting more exposed to their influencer bubble and are optimistically responding to their content.

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