Safeguarding information quality is key to building trust in the healthcare sector

In Spring 2020, Edelman’s Trust Barometer revealed trust in the healthcare sector had reached an all-time high.

Does saving the world earn trust?

Dumb question, I hear you cry; of course it does.  Really, are you certain?  If you look at the latest data from the Edelman’s trust research into the healthcare sector, you will find a different answer.

In spring 2020, as the pandemic wreaked havoc across the world, Edelman’s Trust Barometer revealed trust in the healthcare sector had reached an all-time high (76% of respondents). Not surprising, perhaps, when you consider everyone was looking to science and medicine for solutions, be those treatments or vaccines. Less than a year later, however, trust in the healthcare...

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