Does saving the world earn trust?
Dumb question, I hear you cry; of course it does. Really, are you certain? If you look at the latest data from the Edelman’s trust research into the healthcare sector, you will find a different answer.
In spring 2020, as the pandemic wreaked havoc across the world, Edelman’s Trust Barometer revealed trust in the healthcare sector had reached an all-time high (76% of respondents). Not surprising, perhaps, when you consider everyone was looking to sc