Seven essential elements of an agency new business plan
If you're not in the habit of writing an annual new business plan, it can seem like a daunting challenge. Having a blueprint can help. It may not diminish the time and work required, but it does give you a useful framework that gets you off to a good start, reduces the risk of procrastination, and keeps you focused throughout.
These days, with advertising and marketing undergoing significant change at a rapid pace, having an annual plan for new business is increasingly important for agencies...