Share of search: The most important metric you’ve never heard of

Introduces ‘Share of Search’ and presents several useful and applicable techniques to help establish a nuanced picture of a brand’s context versus its competitor set.

New research in marketing

This article is part of a series of articles from the WARC Guide to new research in marketing. Read more.

Knowing that you are performing better than your competitors should be of paramount importance, especially in a post-COVID world.  Many people use Google Trends as a simple short-term signal to check whether their campaigns are working or not.&n and the development of linked to long-term business success.