Sustainability, Veganuary and more: new trends in plant-based foods

With sustainability and health now major consumer food trends, more shoppers are buying plant-based foods as part of a ‘flexitarian’ or vegan diet.

The record-breaking Veganuary in 2021 proves the event holds great value for brands and retailers alike and underlines the growing opportunities for the plant-based category. Over 580,000 Veganuary pledges were made, double the number from 2019, and Tesco reported a of vegan products.