The art of storyselling: Social commerce in Thailand

OMD Thailand’s Raveena Udasi Mathew looks at how to reignite the art of storytelling in this modern age of data-driven marketing and e-commerce.

This article is part of a Spotlight series on how brands can further leverage the social commerce opportunity in Southeast Asia. Read more.

The advancement of technology in digital media has given a lot more power to marketers today. It has enabled personalisation at scale, greater data transparency and complete visibility into consumers’ digital footprints. From depending heavily on a s

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