The beauty of innovation: How Asian beauty brands can grow in post-pandemic Europe

Asian beauty brands have made inroads into European markets long dominated by French brands and Cheil UK’s Michael Chadwick says they are well-placed to continue growing on the continent by leveraging on their strength in innovation and status as global tastemaker.

Why it matters

COVID-19 disrupted the rise of beauty brands, but, amid easing restrictions, post-pandemic opportunities exist for Asian beauty brands to continue growing in Europe again. With their strengths in innovation, Asian beauty brands are well-placed...