The brands strategy toolkit: Jobs To Be Done

The Jobs To Be Done theory was developed by Clayton Christensen, Taddy Hall, Karen Dillon and David S.

Imagine your life as a business and yourself as its CEO.

Like most CEOs, you spend every day making important decisions about how to run your business more effectively. But, unlike most CEOs, you are solely responsible for hiring and firing. Did you wake up with a rumbling tummy? You need to make a hiring

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