The business imperative to support diverse creators

Examines the business case for brands to support content that focuses on an increasingly diverse US population.

This article is part of the December 2021 Spotlight US series, "DEI in marketing: How it's progressing – and how it isn't.” Read more

By now, most Americans are familiar with the latest numbers from the 2020 US Census data. For the first time ever, the , and is expected to coming from non-white groups. It will only be a matter of time until the BIPOC population represents a majority in the United States. General business approaches, hiring practices, growth strategies and marketing executions must adjust in consideration of the diverse populations of today. It’s both socially responsible and good for brands, and the way they can future proof their businesses.

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