The fundamental priorities for brand resilience at a time of ongoing uncertainty

Insights from Interbrand’s annual Best Global Brands report for 2020, with a focus on how the best brands adapt to rapid change.

“By historic milestones and discoveries, yes, but also wrenching upheaval…Genius flourished under these conditions… but risk flourished, too.”

 – Professor Ian Goldin, University of Oxford

While today’s turmoil – social, economic and cultural – seems unparalleled, that is far from the case.

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