The value of authenticity: A marketing lesson by BTS x McDonald’s

Bethany Bloch

Brands can get tips for their own marketing campaigns from the successful collaboration between Korean pop sensation BTS and fast food giant McDonald’s, says Mutant’s Bethany Bloch.

The rollout of a new meal at McDonald’s probably doesn’t seem like the type of thing that would excite most people. But when the new meal is a brand partnership between the Golden Arches and South Korean music group BTS, people get really excited.

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