The way for Brazilian brands to navigate through a polarized society may be through truth

This article examines polarization in Brazil and why it creates difficult decisions for brands.

This article is part of the August 2021 Spotlight Brazil series, "A close look at LATAM's largest market." Read more

It’s not easy for anyone. That’s no news so far. But it seems it is getting worse, isn’t it? Especially for marketing professionals trying to plot a steady course. Not only the CMO. Even VUCA (Volatility, Uncertainty, Complexity and Ambiguity) – the

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