Three SXSW disruption trends that brands can act on

A major theme at SXSW was disruption – here’s what marketers can do to counter disruption among people, brand experiences and business.

“In 2019, every company is a tech company,” observed Sorcha John, managing director of Iris Singapore, at SXSG: The Destruction of Disruption recently.

The agency recently presented the trend event – with some of the biggest takeaways from this year’s South by Southwest Music Festival (SXSW).

“The way the consumers find you, the way that your production models shift and will change, is through technology,” she said.

“Everything you do should be through that lens.”

With disruption at the forefront, “incredible collective opportunity” is coupled with “incredible collective culpability”.

Herein lie three key trends – and...

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