Thrifty at sixty? Perspectives on senior inclusion and value in Chindia

This article demonstrates how firms can grow profits in Asia by meeting the needs and expectations of the senior market, which has been largely ignored.

Thrifty at sixty? Perspectives on senior inclusion and value in Chindia

Kunal Sinha

Aging Asia

This article is part a series on how brands are tackling Asia's aging population. Read more.

The business world has a responsibility to recognise and value seni

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