US consumers voted for stability over disruption, and that has implications for brands

Despite polarization, people in the US voted against disruption in the recent presidential election.

This article is part of the January 2021 US Spotlight series, “Marketing in a polarized nation.” Read more

One of the least appreciated ways in which elections matter to brands and marketing is what they reveal about people’s aspirations. Like nothing else, competing political campaign narratives bring hopes and dreams into view as voters weigh in on what

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