Using data to inform customer journey planning from a cultural perspective

Brands need to understand how cultural norms and nuances play into people’s purchasing decisions – an influencer of consumer behavior that has, until now, been largely overlooked by marketers.

We are moving swiftly towards a data revolution, to a reality where data will not only help us understand the world but will determine many of our most basic interactions and experiences. On the flip side, restrictive privacy laws, the adoption of pr

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