Using first-party data in omnichannel customer journey planning

With Apple and Google now limiting or terminating data collection by third parties, brands need a strong first-party data strategy to fuel brand growth.

First-party data is now the flavour of the month as brands realise that they can no longer rely on third parties to collect data for them and provide the information and insights to run their business or inform their decisions.

As Apple and Google, the dominant browser and Mobile OS creators, listen to the privacy concerns of their customers and of regulators, they are limiting – if not terminating entirely – any data collection from digital properties by a third party. Mos

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