WARC Talks Rainbow-washing

WARC talks rainbow-washing with Nic Allum, SVP and principal of strategy and culture at New Moon.

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Timestamps

01:28 – What is rainbow-washing and how widespread is the problem?02:34 – Where should brands and their agencies start to get LGBTQ+ marketing initiatives right? 04:56 – What are some of the roadblocks for brands that have perhaps not been involved in LGBTQ+ initiatives before? 06:33 – What’s your key advice for brands to meaningfully support the LGBTQ+ community during Pride month? 08:41 – Which recent campaigns have impressed you? 13:27 – How should brands address and keep pace with cultural strategy in general? 16:03 – How to be a better ally to the LGBTQ+ community.

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