What brands need to know about the rising creator economy in Asia

Shares research on influencers across APAC, and looks at how influencer marketing in the region has evolved since the start of the Covid-19 pandemic.

Brands and the creator economy

This article is part of a series of articles from the WARC Guide to brands and the creator economy. Read more.

Around five years ago, the creator economy in Asia – as we know it today – started spreading its wings, accelerated by technology to drive influencer marketing and brand-influencer collaborations.

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