What should brands do as third-party cookies crumble?

Guidance for APAC marketers on how to achieve personalisation without third-party cookies.

The future of identity

This article is part of a series of articles from the WARC Guide to the future of identity. Read more.

For the last few years, marketers have walked a tight rope between offering personalised services to their consumers and ensuring that the data collected is secure and privacy compliant. Like the seasoned tightrope walker who understands that the wire itself tends to rotate, marketers are realising that the ad tech landscape is constantly evolving, requiring them to stay agile and prepared for their next steps ahead. 

There is no conversation on the evolution of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands