What Super Bowl LV taught us about advertising effectiveness

Examines the ads from Super Bowl LV through the lens of effectiveness, based on System1’s annual real-time polling of American consumers during the game.

Every year, System1 rates the ads from the Super Bowl LV against the most important metric of all – effectiveness. Below is an examination of how the data mapped out this year, based on real-time polling of [number] consumers.

Super Bowl LV had a

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