What the NFT revolution means for brands

NFTs are revolutionising the concept of digital ownership, with huge implications for brands.

In the last year, the wide-reaching potential of NFTs (non-fungible tokens) has captured the public’s imagination. Among the most famous examples is a Beeple artwork auctioned by Christie’s, which recently sold for an incredible $69m – a price that made Beeple the most valuable living artist at auction after Jeff Koons and David Hockney. And it doesn’t end there. A dizzying array of digital files have been minted into NFTs and auctioned off for hundreds, thousands, even millions