In the last year, the wide-reaching potential of NFTs (non-fungible tokens) has captured the public’s imagination. Among the most famous examples is a Beeple artwork auctioned by Christie’s, which recently sold for an incredible $69m – a price that made Beeple the most valuable living artist at auction after Jeff Koons and David Hockney. And it doesn’t end there. A dizzying array of digital files have been minted into NFTs and auctioned off for hundreds, thousands, even millions
NFTs are revolutionising the concept of digital ownership, with huge implications for brands.