What value do you create? Marketing’s three types of value

Discusses marketing’s three types of value: business, consumer and cultural, and how the Marketing Value Wheel can be used for success.

Communicating value

This article is part of a series of articles from the WARC Guide to communicating value. Read more.

After “Strategy”, value is probably the most abused word in marketing.

A quick survey of agency, consultancy, studio and creative/strategy collectives’ websites will turn up multiple claims to “create value for clients and their customers”. Whether talking about campaigns, brand experiences or new products, the result o