What you need to know about interactive audio ads

A best practice guide to creating interactive audio advertising.

Shoppable media

This article is part of a series of articles from the WARC Guide to shoppable media. Read more.

What are interactive audio ads?

Adverts heard on a voice-activated device, where the stated voice command leads to action. This action has many possibilities: download a voucher, get a free sample, book a test drive, set a reminder, start a brand experience, donate to charity, buy