Why identity is important

There are opportunities for luxury brands that recognise people want to create their own sense of identity and choose brands that help them express that.

With GDPR behind us and a cookie-less world ahead, it's no wonder you can’t move in marketing for people talking about identity data. As long ago as 2016 Mike Sands wrote that “Identity isn’t just marketing’s latest buzzword; it’s a strategic imperative. Marketers need to start implementing identity strategies to support robust targeting, personalization and addressability across touch points.”

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