Why sponsorship has a central role in delivering women’s sports’ potential

UK research from Two Circles on delivering greater impact for brand investment into women’s sport.

Women’s sport is one of the fastest-growing areas of the sports industry, and sports sponsorship is one of the most powerful marketing channels through which a brand can influence an audience.

However, to date, women’s sponsorship rights have not been valued or given the opportunity to grow as successfully as possible. In many cases, women’s sports rights have been bundled in with men’s rights, and have not been given a rightful share of a

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