Will Corporate America ever change to reflect the New America?

Jeffrey L. Bowman

Studies the small amount of change in Corporate America toward true diversity, equity and inclusion and next steps for transitioning to change management that moves corporations from diversity efforts to cultural transformation.

Brand activism in the Black Lives Matter era

This article is part of a series of articles from the WARC Guide to brand activism in the Black Lives Matter era. Read more.

We’ve been here before. It usually happens in moments where brands “see” multicultural audiences. This time triggered by Black Lives Matter and COVID-19, brands rush to market to “fix” Corporate America and reconcile for decades of under investing in multicultural audiences and communities.

In 2013, David Burgos (formerly at Millward Brown) and I (formerly at Ogilvy & Mather) wrote an article for WARC titled, Brand...

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