Campaign details
Brand: Cathay PacificBrand owner: Swire GroupLead agency: Leo Burnett Hong Kong, Luminous MSLMarkets: Australia, Hong Kong, Japan, Singapore, South Africa, United KingdomIndustries: AirlinesMedia channels: Competitions & contests, Email marketing, Events & experiential, Merchandise & free gifts, Online display, Online video, Outdoor, out-of-home, Public relations, Search marketing, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Cathay Pacific had been the title sponsor of the Hong Kong Sevens since 1976 – the home carrier's largest sponsorship. Cathay Pacific developed a cohesive and multi-faceted brand-led...