Fevikwik: Fix it or forfeit it

Adhesive brand Fevikwik used TV, digital and social media to drive behaviour change and increase brand scores on salience, likeability, and brand appeal in India.

Campaign details

Brand: FevikwikBrand owner: PidiliteAgency: OgilvyMarket: IndiaIndustries: Home improvementMedia channels: Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Radio & audio, Social media, TelevisionBudget: 1 - 3 million

Executive summary

While environmental awareness is finally building across the world, most developing countries are yet to tip over this consumption-consciousness bell-curve.

In developing countries like India, on the one hand, are the age-old practices of reusing and repurposing rooted in a need to derive the maximum consumptive liquid from any object, aka value...

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