Campaign details
Brand: Mahindra TractorsBrand owner: Mahindra & MahindraLead agency: Centreshift Integrated Marketing Solutions Pvt LtdCountry: IndiaIndustries: Vans, Trucks, RVsMedia channels: Other & ambient mediaBudget: 0k
Executive summary
Seeded from a bunch of inputs from tractor brand Mahindra's field sales teams and dealers, the agency – when commissioned for a trolley-branding project – conceptualised the Insuring Aspirations campaign.
Lack of safety reflectors on board leads to loss of livelihood and life in increasing incidents of night-time road accidents involving tractor trolleys/water tankers. These trolleys/tankers are locally made...