SB Design Square Furniture: 50 shades of being relevant to young home owners

Furniture brand SB created a multichannel campaign based on the Fifty Shades of Grey film franchise to sell its SBDS design services to audiences in Thailand.

Campaign details

Brand: SB Design Square FurnitureBrand owner: SB Design SquareLead agency: VMLY&R ThailandCountry: ThailandIndustries: Furniture & furnishings retailMedia channels: Online display, Online video, Point-of-purchase, in-store, Search marketing, Social mediaBudget: 500k - 1 million

Executive summary

SBDS is an interior design service owned by SB – one of the leading home furnishing companies in Thailand for the past 52 years.

With a consumer perception that the SB furniture brand offers old-fashioned products, with a low awareness of the design services that SB offers, and stiff business competition...

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