Tesco: Move ROLVA to Tesco

Retailer Tesco created ROLVA, an effective, data-driven tool that helped it drive consumers in Malaysia away from the giant competitor stores encroaching on its market share.

Campaign details

Brand: TescoBrand owner: TescoLead agency: MindshareCountry: MalaysiaIndustries: Supermarkets & grocery storesMedia channels: Mobile & apps, Programmatic display, Sales promotionBudget: Up to 500k

Executive summary

In a competitive Malaysian retail landscape, Tesco faced challenges in winning over new customers in a category driven by habits, price and location.

With an objective to increase footfall traffic, we created ROLVA (Reach Optimised Location Visitation Attribution) – a data-driven, media-optimised, online-to-offline retail solution that optimised the effectiveness of advertising campaigns by tracking footfall visits to point of interest.

ROLVA...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands