Mobil Delvac: Behind the wheels

This case study describes how Mobil Delvac, a motor oil brand in the US, increased its brand loyalty by focussing on customers rather than the product in its media campaign.

Mobil Delvac: Behind the wheels

Jordan Murphy and Matthew Goodwin

Campaign details

Brand owner: ExxonMobil Lead agency: UM Contributing agency: BBDO and Weber Shandwick Budget: 1 - 3 million Country: United States Industry: Automotive industry, market, Energy and water suppliers Content marketing, Games and competitions, Internet - display, Magazines - business, trade, Mobile and apps, Online video, Public relations, Radio, Social media