Aspire Zone Foundation: The world's first Ramadan night championships

Tahaab Rais, Jasmina Matic

This case study shows how Aspire Zone, a sports destination, increased footfall by getting people in Qatar to take part in a nocturnal exercise championship during Ramadan.

Campaign details

Brand: Aspire Zone Foundation Brand Owner: Aspire Zone Foundation Lead Agency: FP7/Doha Contributing Agencies: UM MENA, Doha Country: Qatar Industries: Sports Media Channels: Content marketing, Events & experiential, Games & competitions, Mobile & apps, Newspapers, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Radio, Social media Up to 500k

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