Batelco: The Smart Buses

This case study shows how Batelco, a telecommunications provider, increased its innovation equity by developing a smart bus that tackled the problem of child mortality in school buses in Bahrain.

Campaign details

Brand: Batelco Brand owner: Batelco Lead agency: FP7/Dubai Country: Bahrain Industries: Telephone & internet services Media channels: Content marketing, Direct marketing, Events & experiential, Mobile & apps, Online video, Packaging & design, Print - general, Public relations, Social media, Websites & microsites Up to 500k

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