Batelco: Twitterference

This case study shows how Batelco, a telecommunications provider, successfully stole its competition's customers with a simple real-time social media response campaign in Bahrain.

Campaign details

Brand: Batelco Brand Owner: Batelco Lead Agency: FP7/Bahrain Country: Bahrain Industries: Telephone & internet services Media Channels: Online video, Public relations, Social media Budget: Up to 500k

Executive summary

According to Ookla Speedtests, Batelco has the fastest mobile network in Bahrain. Great for Batelco subscribers. Not so great for our competition's subscribers, who often vent their frustrations on social media about Viva and Zain – Batelco's c

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