Campaign details
Brand: BekoBrand owner: BekoLead agency: FP7 McCann IstanbulCountry: TurkeyIndustries: Home appliancesMedia channels: Online video, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
The challenge: Beko’s smart televisions needed to sell more, but women – who were Beko’s primary target – didn’t think of Beko for high-spec televisions, and men didn’t consider Beko to be relevant enough.
The insight:Dads are often forgotten by brands, while mothers are, rightfully, celebrated. They usually don’t ask for much for themselves, except perhaps,...