Clear: Abtal El Shawarea' (The Stars on the Streets)

Shampoo brand Clear boosted brand favourability and awareness through a football-centred initiative in Egypt.

Campaign details

Brand: Clear Brand owner: Unilever Agency: FP7 McCann Cairo Market: Egypt Industries: Hair care Media channels: Events & experiential, Merchandise & free gifts, Online video, Social media, Television Budget: 500k - 1 million

Executive summary

While Egyptian society passionately celebrates its famous football stars, it ignores the skilled football talents on its streets – talented homeless and street children who could one day be the country's future stars were given no respect or recognit

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