Dubai Media City: The Most Viewed Billboard in the Middle East

Real estate hub Dubai Media City created a billboard to 'photobomb' a popular TV show to increase brand awareness, promote itself as a regional media hub, attract new business, increase loyalty and maintain pricing in the United Arab Emirates.

Campaign details

Brand: Dubai Media City Brand owner: TECOM Group Agency: FP7 McCann Dubai Market: United Arab Emirates, Saudi Arabia Industries: Property and construction Media channels: Outdoor, out-of-home Budget: Up to 500k

Executive summary

Dubai Media City needed to heighten awareness and promote its brand as a regional business hub.

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