EGBank: 120 days of happiness

Egyptian bank EGBank turned traditional thinking on its head to appeal to young people in a fun way, generate leads and boost take-up of its loan offer.

Campaign details

Brand: EGBank Brand owner: EGBank Agency: FP7 McCann Cairo Market: Egypt Industries: Banks Media channels: Content marketing, Social media

Executive summary

Since its relaunch in 2017, EGBank has successfully secured its place in the hearts of Egyptian youth, in which the bank saw a clear opportunity. EGBank boldly addressed their struggles, spoke their language, and gave them back their right to be hear

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