Etisalat Misr: Van Damme Ramadan

Etisalat, a telco provider in Egypt, took the fight to the competition with a - literally - hard-hitting campaign that captured consumer interest, and boosted confidence and engagement.

Campaign details

Brand: Etisalat Misr Brand owner: Etisalat Misr Agency: FP7 McCann Cairo Market: Egypt Industries: Telephone & internet services Media channels: Online video, Social media, Television Budget: 500k - 1 million

Executive summary

Despite telco provider Etisalat's strong performance in Egypt and recent bold claim of being 'the most powerful network in Egypt', it was a challenge for it to take 'power' away from Vodafone, the more established telecom operator that claimed 'power

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