Evvoli: Talking Italian

Italian home appliance brand, Evvoli, unconventionally avoided localising its creative approach to successfully launch in Iran.

Campaign details

Brand: Evvoli Brand owner: Masa Trading LLC. Agency: Zigma8 Market: Iran Industries: Home appliances Media channels: Point-of-purchase, in-store, Television, Websites & microsites Budget: 500k - 1 million

Executive summary

Iran's home appliance market was estimated at US$5.7bn. Demand exceeded supply, with only 60% of its needs being met. Increased sanctions and run-away inflation had led to three-fold increases in the prices of desired international brands.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands