GMC: The legacy of verse

American SUV, the Yukon, tapped into the heritage of Arab poetry to establish an emotional bridge with motorists in the Middle East.

Campaign details

Brand: GMC Brand owner: GMC Agency: FP7 McCann Dubai Market: Middle East & North Africa (general region) Sector: SUVs, 4x4s Media channels: Competitions & contests, Content marketing, Email marketing, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Search marketing, Social media, Television, Websites & microsites, Word of mouth, influencers

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands