Lux: More Than You Can See

Soap brand Lux overhauled its image with a modern take on femininity to engage with its target and grow sales in Egypt.

Campaign details

Brand: Lux Brand owner: Unilever Agency: FP7 McCann Cairo Market: Egypt Industries: Bath toiletries, soap Media channels: Events & experiential, Online video, Public relations, Social media, Word of mouth, influencers Budget: Up to 500k

Executive summary

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