Mahfazti: Umniah mobile wallet campaign cashes out unexpected response

This case study describes how Umniah, a mobile telecoms operator based in Jordan, used press and radio to launch its mobile wallet and boost its innovation credentials.

Campaign details

Brand: Mahfazti (Mobile Wallet) Brand Owner: Umniah Lead Agency: Adpro Communications Country: Jordan Industries: Telephone & internet services Media Channels: Events & experiential, Online display, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio, Social media Up to 500k