Major: The Tasty Mix

Zeynel El-Glaoui, Selim Bdioui

This case study describes how biscuit brand Major enhanced its brand image and increased sales in Tunisia with a creative idea based on digital music sampling.

Campaign details

Brand: Major Brand Owner: SOTUBI Lead Agency: Mindshare Tunisia Contributing Agencies: KNSD Country: Tunisia Industries: Bread, cake, biscuits Media Channels: Content marketing, Online display, Outdoor, out-of-home, Radio, Social media, Television, Websites & microsites Up to 500k

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