Mastercard: Priceless Journeys

Payment card brand Mastercard gave a human face to the promotions game in Saudi Arabia and Egypt to boost awareness and usage.

Campaign details

Brand: Mastercard Brand owner: Mastercard Lead agency: FP7 McCann Dubai Contributing agency: Carat Market: Saudi Arabia, Egypt Industries: Credit cards & loans Media channels:Competitions & contents, Content marketing, Online display, Online video, Point-of-purchase, in-store, Programmatic display, Public relations, Social media, Television Up to 500k

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