McDonald's GCC: Fries Celebration

Ahmad Abu Zannad

Fast-food giant McDonald's launched a multichannel campaign based on the superiority of its French fries to drive restaurant 'meal' sales in the GCC.

Campaign details

Brand: McDonald's GCCBrand owner: McDonald'sLead agency: Studio M: Leo Burnett Dubai & StarcomContributing agency: Publicis Media Data SciencesMarket: Middle East & North Africa (general region)Industries: Restaurants & takeawaysMedia channels: Merchandise & free gifts, Mobile & apps, Online video, Outdoor, out-of-home, Social media, TelevisionBudget: 1 - 3 million

Executive summary

McDonald's fries are truly iconic, recognised and found on menus all over the world and this region is no exception. Here in the GCC, no McDonald's meal is complete without them. Our objective was...

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